![]() The bus then picks up bobble head-like versions of their opponents mascots at various stops throughout the city, unveiling the details of each game as they board over a hip hop beat. The video begins with two bears entering a Chicago Bears coach bus at Soldier Field, driven by Staley. Your 2020 Chicago Bears schedule produced by & /vUfiNlpHK8 Maybe it’s the marketing professional in me, but looking through each team’s creative releases is something I truly enjoy, especially during this pandemic. So what did the team unveil this year? A somewhat messy animation collaboration with Lyrical Lemonade.īefore I get into my review, yes this is an article devoted entirely to the video that showcases the team’s schedule. In 2019, to celebrate their 100 year anniversary, the Bears gave a nod to founder George Halas by showing clips in an old film room, eventually transitioning to 2019 with current head coach Matt Nagy. ![]() In 2018, they partnered with former Bears defensive end Israel Idonije and his company, Athlitacomics, to produce a superhero reveal that carried throughout the season. The Bears have produced some of the best videos when it comes to releasing their schedule. But it’s also where NFL marketing and social media teams get to shine with their unique reveals. Yes, it’s exciting to see how the opponents match up while trying to predict the record for your favorite team and planning potential road trips to new cities for away games. One of my favorite parts of the offseason is the NFL schedule release.
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